Supplying Audi

In spite of a massive slowdown in sales, particularly marked in the premium segments, and there being little sign of an economic recovery, Audi has been able to record sales decreases similar to those considered ‘volume’ players and is generally faring better than its German competitors BMW and Mercedes. After having passed the milestone of one million sales in 2008, the German OEM has a challenging target of 1.5m sales by 2015. But however likely the automaker is to achieve such an ambitious target, there is room for volume growth at Audi and its suppliers are set to benefit from that.